We have recently completed our works to Primarks' custom designed flagship store located within the Neumarkt Galerie Shopping Centre at the end of Schildergasse. This is known in retail circles as one of Europe’s top shopping streets, with over 13,000 visitors per hour. This large store with in excess of 90,000sq ft of retail space over 4 floors benefits from both own door street level entry and mall entry on the second level.
This flagship store is individual in its look and feel within the Primark Group yet still true to the brand. All the floors within the retail areas are polished concrete with a specific aggregate sourced in Germany to create the desired finish, while the staff areas are all complete with varying vibrant colours of vinyl.
Digital navigation guides you around the store by way of 55inch to 75inch Samsung screens. These screens are strategically located and integrated within mesh totems. The screens use video advertising to keep the customer up to date with current trends available within the store.
Newly designed store specific atrium lighting has been installed with integral barrisol and patterned alucabond panelling. This theme is followed through the store down into the large window beds with the rear wall of the window beds created with fixed metallic white gold alucobond, finished with a striking pattern with feature lighting frames, standing just proud. They are all controlled by RGB to allow for colour changing or sequencing of the lights.
The 2 new mall facades are complete in a flamed stone surround with an integrated aqua strip light with book end columns featuring individual letters cut into the stone forming the Primark sign.
|Size:||127,000 ft2 (90,000ft2 Retail)|
|Surveyor:||Bruce Shaw Partnership|